Essays on Companies Go Global, but Many Managers Just Do Not Travel Well Research Paper

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In order for an individual to work well in Brazil, the individual requires to understand and be familiar with the culture of Brazilians and the business etiquette. In addition, an individual needs to understand the social customs in Brazil. Understanding of these Brazilian cultures will help an individual succeed in business.
Doing Business in Brazil
An individual preferring to do business in Brazil must expect to invest a substantial amount of time establishing a strong rapport and a relaxed, pleasant association before discussing business issues. Developments of situations of trust are essential preconditions for the delivery of a successful business relationship. Topics such as football, the history of Brazilians, and information regarding the region of residence are crucial topics, which help in building relationships (Martorella, 1996). Before establishing a serious business in Brazil, it is vital that one should at least have two or three visits to the country. Just like Americans, the Brazilians prefer deep, strong lasting relationships. The working hours in most Brazilian cities commence from 8.30 am to 5 pm. However, large businesses may be open for long hours. It is vital to schedule business appointments in at least three weeks in advance (Brown, 2001).
Social Customs in Brazil
Establishing contacts is remarkably essential in Brazil. Every individual has networks; hence, it is crucial that a manager should establish contacts for networking. It is part of the Brazilian culture to create relationships using contacts. Establishment of contacts is essential since with contacts one can have everything done. Brazilians tend to develop friendship quickly, which may seem awkward to a North American, who tend to establish friendships on a selective basis (Samova, 2011). Although Brazilians are remarkably open in making friendships, the friendships do not show much commitment. Hence, it is vital for the manager wishing to do business in Brazil to develop as many contacts as possible for the purpose of establishing friendships, which are essential for business.
Business Etiquette in Brazil
In order to communicate effectively, Brazilians prefer knowing who they deal with by emphasizing on face to face meetings with the fellow businesses men (Samova, 2011). Most of the communications are done face to face as compared to written communication. This emphasizes the establishment of strong business relationships. According to the belief of Brazilians, dealing with an individual is more crucial than the business (Brown, 2001). Embarrassing of a Brazilian should be avoided since it makes the individual lose face in the presence of others. Communication is informal and does not depend on the rules of protocol. In business meetings, one should expect interruptions while making presentations and confrontations need to be avoided. Business meetings are usually informal (Brown, 2001). It is crucial to make introductions in a meeting using business cards. An individual needs to be dressed well. Business meetings are confirmed in writing.
Culture of Brazilians
Brazil has a blend of ethnicities and races, resulting in a wide diversity. The Portuguese language is spoken by almost 100 % of the entire Brazilian population. Men usually shake hands when greeting each other, in Brazil while maintaining eye contact (Neto, 2008). Women usually kiss each other while greeting each other while women wishing to shake hands with men extend their hands first. Invitation for dinner is responded to in at least 30 minutes late. An individual can arrive at least one hour late for large gatherings (Brown, 2001).

References

Neto, P. (2008). Doing Business in Brazil. Washington: Juris Publishing.

Brown, C. (2001). Doing Business in Brazil: an introductory guide. New York: Wiley & Sons.

Samovar, A. L. (2011). Communication between cultures. New York: Cengage Publishing.

Martorella, R. (1996). Art and Business. New York: Prentice Hall.